Retail media is reshaping the entire landscape of occasions for communicating with customers. But it’s not the only new, rapidly growing, game in town. In this session, the President of Advertising for an iconic media company will share how she and her team are throwing out old gameplans in favor of new approaches to partnering with and delivering value to the marketers they work with. Fun fact: sometimes the best plan is to improvise! 

The dramatic growth of retail media revenue is having transformational impact on the media industry as a whole. This quick-hit research presentation will tee up the rest of the day on the New Market Stage, showcasing how retailers are getting into the media game, and the flywheel effect that combining media, ads, and commerce has on their businesses.

The meteoric growth of retail media (or, more broadly, commerce media) is driven by a combination of first-party data and measurement accountability. But where retail media gets exciting is at the frontiers of the space, including video and other engaging creative, going off-site, and extending retail media’s reach in-store. Some of the greatest architects of retail/commerce media will share perspectives on the current state of the art, as well as where the industry is going.

Content and shopping are merging in exciting ways to create seamless, engaging retail experiences. Consumer brands and retailers are finding new ways to turn storytelling into a powerful sales tool, and at the same time, media companies are seamlessly integrating commerce into their core entertainment and information offerings. The three conversations on this dynamic New Market session will explore how content is transforming the shopping journey -- and vice versa.

Retail media has opened the door to creative team-ups between retailers, data wizards, media moguls, and more. But it’s not perfect. We're excited to feature senior leaders from top consumer brands, sharing how retail media is changing their game plans – but also their frustrations, unmet needs, and dreams as they pursue more perfect partnerships.

Brands are more than products; they are powerful expressions of culture, identity, and innovation. And the tools leaders have to shape brands and tell their stories are rapidly changing. In this fireside chat, the CMO of Pandora Jewelry will discuss her experience evolving the company’s positioning and story, sharing insights on how Pandora blends heritage with modern trends to maintain cultural relevance with today’s, and tomorrow’s, customers.

Although we don’t live in the metaverse yet, there’s no denying the power of immersive digital platforms as places where key customer segments are spending an increasing amount of their time and attention. And if customers are there, brands will be too. This New Market conversation will feature leaders from two pioneering digital platforms who will share innovative ways they enable brands to interact with customers in their realms, driving attention, engagement, and transactions.

Brand marketers must reshape how they tell stories as new media create new modes of storytelling, as consumer attention spans shift and fragment, and as the culture evolves. But the importance of storytelling in persuading customers to pick this brand over that one, to buy this product or not, has never been more important. Leaders doing brilliant work on telling their brands’ stories in moving, meaningful ways will share how they create the brief, assess options, and make bold choices.

The past decade has transformed the ways that consumer brands work with talent – the spectrum from stars of stage and screen to digital creators and influencers. As social media use shifts and fame and influence wax and wane, how should today's marketer be evaluating who represents their brand? We'll feature senior marketers highlighting their new approaches to creator partnerships.

The familiar foundations of marketing—funnels, impressions, GRPs, and ROAS—are being tested by today’s fast-moving consumers, relentless technological shifts, and evolving retail landscape. If traditional metrics no longer fully capture success, how should marketing effectiveness be redefined? In this dynamic, insightful session, four leading CMOs challenge conventional wisdom, dissect enduring marketing myths, and reveal the new standards they’re embracing to drive growth in an era defined by disruption, data overload, and digital complexity.

The New Market will feature a fireside chat with the CEO of a brand that has mastered both emerging and legacy platforms, channels, and media. She'll share how she keeps up with the changing media landscape -- from QVC to Substack -- bets her company has made, and what excites her in the world of tomorrow’s new media.

While Generative AI is already having huge impacts on business efficiency and behind-the-scenes functions, its customer-facing impact is only beginning. In this New Market Keynote, the Head of Commerce and Advertising at Perplexity will share the latest on how the AI-powered search engine is making it easier for people to discover, shop, and buy brands they love.

Three visionary agency leaders will share their sharpest insights into the future of their trade. How has retail media changed the game? What applications of generative AI are moving the marketing needle? What is the role of the agency of tomorrow? This fast-faced conversation will change your view of The New Market, and the players who participate in it.

Consumer brands today aren’t delivered, fully baked, to waiting consumers. Instead, they are the product of an ongoing dialogue between the brand and its audience. We’ve invited executives from companies that are adept at speaking with rather than at their customers. They’ll share how they’ve leveraged these conversations to re-shape their approaches to storytelling, and create products and opportunities.