Next Gen Media Lives Here
Next Gen Media Lives Here
The New Market is the destination for the next generation of content-powered commerce, retail media, and the evolution of customer journeys. It was born at Shoptalk Spring 2025 to spotlight the rapid transformation in how brands capture attention, tell authentic stories, drive engagement, and convert customers across a growing number of digital touchpoints. The immediate and powerful response from our community proved that this shift deserves its own space within retail's most influential event.
Shoptalk Spring is where the future of retail is decided. With more than 10,000 senior-level attendees and the highest concentration of decision-makers in the industry, it provides the ideal foundation for The New Market to grow. In 2026, The New Market returns with more scale and impact, showcasing the platforms, technologies, and strategies that are redefining how products are discovered and purchased. Together with leading consumer brands, agencies, content creators, and technology companies, The New Market is shaping what comes next in marketing and entertainment.
2025 Themes and Content Areas
Retail media
The evolution of customer journeys and the purchase funnel
Brand building and storytelling
Getting and keeping customer attention
Innovative new platforms, channels, and media
Measuring marketing success and effectiveness
Talent, creators, and social marketing
The future of the agency
Get Insights from the Bleeding Edge of Media 50+ leading minds, including:
Lisa Valentino
President, Ads
Best Buy
Alison Levin
President, Advertising & Partnerships
NBCUniversal
Harvey Ma
VP & GM, Member Access Platform
Sam's Club
Amy Oelkers
GM of US Commerce, Global Business Solutions
TikTok
Winnie Burke
Head of Fashion & Retail Partnerships
Roblox
Brian Toombs
Head of Roku Brand Studio
Roku
Aaron Dunford
VP, Media
Nordstrom
Julie Haleluk
Global Head of Growth, Amazon Shopping Video
Amazon
Taylor Montgomery
Chief Marketing Officer, North America
Taco Bell
Berta de Pablos-Barbier
Chief Marketing Officer
Pandora
The New Home of New Media
Shoptalk Spring already brings together pioneers in media, marketing, advertising and consumer attention.
Now, with The New Market, they have a home.
Lead The New Market
Learn how you can connect with media buyers, agencies, next-gen publishers, and CMOs at leading retailers and consumer brands at The New Market.