The Mexican Online Sales Association (AMVO) is a non-profit civil association established in 2014, dedicated to fostering the advancement of e-commerce and the digital economy in Mexico. AMVO unites over 550 Mexican and international entities (including startups, brick-and-mortar businesses, agencies, and pure players) from diverse sectors such as retail, fashion, travel, and financial services. Our mission envisions a future where e-commerce serves as the cornerstone of economic growth, social progress, and education in Mexico. We aim to make online shopping the most practical, reliable, sustainable, and inclusive channel, offering an unparalleled purchasing experience that complements physical stores. Through these efforts, AMVO seeks to position Mexico as a leader in the digital economy across Latin America and globally.