2025 Speakers

George Hanson is Mattress Firm’s Chief Digital Officer. He joined the company in 2023 and is responsible for evolving Mattress Firm’s digital strategy and creating an integrated omnichannel experience that leverages both digital and physical channels. From MattressFirm.com and Sleep.com, to the in-store experience, he will ensure the tools and resources we provide customers are useful, contemporary and integrated.

Prior to joining Mattress Firm, Hanson spent the last four years at Panera as Senior Vice President and Chief Digital Officer, transforming and elevating the digital guest omnichannel experience and driving profitable growth through loyalty and their subscription business. Prior to that, he served as Vice President, North America eCommerce and Retail Stores for Under Armour, led the digital business for Lane Bryant, and held various leadership positions at Lands’ End – both in the U.S. and Japan.

Hanson has a Masters in Business Administration from the University of Wisconsin-Madison and a Bachelor of Business Administration from the University of Wisconsin Oshkosh.