Misbah Uraizee

Co-Founder & CEO

Nectar Social

Nectar Social CEO & Co-Founder Misbah Uraizee studied biotechnology at Yale University and was a product leader for several years at Microsoft, Meta and Twitter. At Meta, she led product, recommendations and brand creator monetization. She strategized how content gets served to end consumers across Facebook, IG, subscriptions, collabs, as well as brand-protecting functions like hiding likes on IG and more.

She holds 10+ patents and co-founded Nectar Social with her sister Farah Uraizee, a former engineering leader at Google and Meta, in 2023. At Meta, Farah led the growth of communities from 100M to nearly 2B active users, as well as their new investment around business messaging APIs.

Misbah has spoken on stage during multiple Microsoft Ignite Conferences, and she’s been featured in TechCrunch, WWD and others.